Once we started to hash out the extent of it and I was in.”įounded in 1932, Krystal currently has about 300 franchises across 10 states. If anybody wants to get to my heart and soul, they want to give back to that too, and I’m all in. I’m rooted in my hometown and giving back. He led that they wanted to open in my hometown of Paterson and then expand from there. “As we continued to play, I started to ask questions. gave me a look behind the curtain on all of it,” Cruz said. “We just talked about it all: pros, cons, what Krystal’s about, their ethos. Like many business deals, this one originated on a golf course.Ĭruz was hitting the links with friend Jonathan Childs, an investor on Krystal’s board and owner of franchises of the chain, and their mutual friend Billy Jones (nicknamed Billy J.), whom Cruz describes as a “connector.” If I can be someone to give them a platform.” “It was something I really wanted to attach myself to, not only to be part of this franchise in a major way, but also to bring opportunity and jobs to my neighborhood where I see young people really trying to figure it out. “When they told me they wanted to open not just in New Jersey, but in my hometown of Paterson, I just felt like it was a no-brainer,” Cruz said. Victor Cruz is opening up to five Krystal franchises in New Jersey by the end of 2023.He spoke to The Post about being approached by Krystal and why he pursued the opportunity. In December, Cruz and slider chain Krystal announced plans to open as many as five franchises in New Jersey by the end of 2023 - the first coming in his hometown of Paterson.Ĭruz starred on the Giants from 2010-2016, catching a touchdown pass in Super Bowl 46 in 2012 as Big Blue upset the Patriots 21-17. "I'm excited and honored to be joining forces with them to bring their unique menu to more communities and to help showcase the brand to more audiences.Victor Cruz is bringing a regionally famous southern fast food chain up north. "Having grown up in the South, the Krystal brand is an icon for the region," said Charlamagne tha God. His point of view and provocative celebrity interviews help drive the daily national conversation about issues related to hip-hop, race, society, mental health, and politics. Born and raised in a small town in South Carolina, Charlamagne quickly rose to become one of today's most unique and compelling media personalities. The latest partnership with Charlamagne tha God adds to the continued push forward for the brand's evolution.Ĭharlamagne tha God, also known as Lenard McKelvey, is a thought-provoking co-host of the nationally syndicated radio show, 'The Breakfast Club,' heard by over 4.5 million listeners each week. The company has been exploring new creative marketing to reach its audiences and have attracted celebrities such as 2 Chainz, Victor Cruz, Brittany Renner, and Ray J. Throughout this past year, Krystal has been quickly moving forward with major franchise expansion and brand presence initiatives. We look forward to continuing to do so with Charlamagne." "At Krystal, we expand the boundaries of QSR with innovative partnerships, marketing, menu and real estate. Charlamagne pushes the envelope nationally by spotlighting important topics in society," said Jonathan Childs, Chairman of Krystal Restaurants. "We are ecstatic to partner with Charlamagne and expand our footprint nationwide.
The Krystal locations will be co-branded with Charlamagne to craft a customized experience. The franchise agreement features six locations beginning in early 2023. 15, 2022 /PRNewswire/ - Krystal, the original home of the slider in the South, recently inked a partnership deal with American radio host and television personality Charlamagne tha God, and his wife and business partner, Jessica Gadsden-McKelvey. Brand Closes New Multi-Level Deal with Charlamagne tha GodĪTLANTA, Nov.
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